More stations switch to all-Christmas music 

More stations switch to all-Christmas music

First, it was 94.9 Lite FM (WLTM), then 104.7 the Fish (WFSH), now B98.5FM (WSB-FM) has joined the all-Christmas music craze. On Friday morning at 6:00 AM, the station switched to an all-Christmas format. This is the first year for B98.5FM, which in the past had only played all-Christmas music only on Thanksgiving day weekend, and then Christmas Eve and Christmas Day. In between,they only played two Christmas songs an hour, and their regular playlist the rest of the time.
In Atlanta, the all-Christmas music craze began with then Peach 94.9 (then WPCH). It was such a success, it became an annual event on the station, even after they switched to Lite FM. In 2002, contemporary Christian station 104.7 the Fish started playing all-Christmas music, with little infulence in the ratings there. Over 400 stations nationwide in 2003 switched to all-Christmas, and that number is expected to grow dramatically this year.